TEAM BRAZIL · CAPTAIN
Rivaldo
Ballon d'Or winner, FIFA World Player of the Year and World Cup champion.
VISIT OFFICIAL PROFILE ↗
Celebrity Games Dubai · 03 October 2026
BEYOND
SPONSORSHIP.
Beyond sport. A 360° football, entertainment and commerce platform designed to turn global attention into measurable brand impact.
FOOTBALL CELEBRITY POWER OUTDOOR MEDIA LIVE CONTENT COMMERCE HOSPITALITY FOOTBALL CELEBRITY POWER OUTDOOR MEDIA LIVE CONTENT COMMERCE HOSPITALITY
/ A global football & entertainment event
FROM EUROPE.
TO DUBAI.
Celebrity Games has grown into an international sports entertainment platform, delivering world-class football experiences across Europe and the Middle East. Previous editions have united football legends, international celebrities and thousands of passionate fans.
PortugalSpainFrancePolandSwitzerlandSlovakiaDubai
/ First edition in Dubai & the Middle East
LEGENDS MEET
CELEBRITY POWER.
BRAZILVSEGYPT
Team Brazil led by Rivaldo meets Team Egypt led by Ahmed Hossam Mido in a one-of-a-kind entertainment showdown.
- 22 players per team: celebrities, football legends and elite young talents.
- Fans recruit celebrities through social media, turning every reveal into viral content.
- Weeks of live streams, challenges and exclusive content build anticipation.
- A month-long competition culminating in one unforgettable live event.
/ The faces leading the challenge
TWO CAPTAINS.
ONE GLOBAL STAGE.
The campaign begins with two internationally recognised football figures, then expands through celebrity recruitment, social reveals and audience participation.
TEAM EGYPT · CAPTAIN
Ahmed Hossam Mido
Egyptian football icon and the public face of Team Egypt's celebrity recruitment.
VISIT OFFICIAL PROFILE ↗
BRAZIL CELEBRITY SQUAD
Stars to Be Revealed
Every player announcement becomes a new story, a new audience and a new brand touchpoint.
EGYPT CELEBRITY SQUAD
Built With the Fans
Fans tag, nominate and help recruit the personalities they want to see on the pitch.
ONE CAMPAIGN.
MASSIVE IMPACT.
More than sponsorship: an integrated ecosystem built to create awareness, engagement, premium experiences and measurable business results.
Digital Views
Campaign exposure across football stars, celebrities and influencer social channels.
Celebrity Channels
Global legends, celebrities and creators turning every activation into content.
Markets
High-impact OOH and DOOH visibility powered by PHI across Dubai and Egypt.
Interactive Engagement
Hoods live streams, challenges, voting, giveaways and real-time fan interaction.
Live Commerce
Product integration, exclusive drops, offers and direct purchase opportunities.
Match-Day Experience
Jersey branding, LED screens, fan activations, VIP hospitality and Meet & Greet.
20+CONNECTED SOCIAL CHANNELS
/ A distributed media network
EVERY PLAYER.
A NEW AUDIENCE.
The campaign does not rely on one event page. It travels through the connected profiles of captains, players, celebrities and creators — multiplying exposure with every reveal, challenge, live session and match-day moment.
CAPTAIN CHANNELSChallenge launch and team leadership.
PLAYER REVEALSIndividual announcements create repeated peaks.
CELEBRITY PAGESEntertainment audiences enter the football story.
INFLUENCER NETWORKCreators translate the event into native content.
HOODS LIVEInteractive sessions extend reach in real time.
FAN SHARINGThe audience becomes part of distribution.
/ Why this event matters to Dubai
A GLOBAL EVENT.
A DUBAI ADVANTAGE.
Celebrity Games positions Dubai as the meeting point between international football, celebrity culture, tourism, premium hospitality, media and commerce.
Dubai in Global Content
City landmarks and event moments travel through every connected social channel.
International Visitors
Players, guests, fans, partners and media generate travel and destination interest.
Hotels, Dining & Experiences
Premium stays, dinners, transport and entertainment activate local businesses.
Brands Meet Opportunity
VIP hospitality creates a platform for regional and international networking.
Innovation & Ambition
The event reinforces Dubai's image as a home for global entertainment and sport.
Impact Beyond Match Day
Campaign assets continue promoting the destination before and after the game.
/ Choose your level of impact
FOUR LEVELS.
ONE GLOBAL STAGE.
Title Partner
AED 2.5M
- “Presented by [Brand]” ownership
- Largest jersey presence
- Dominant PHI outdoor campaign
- Priority across 20+ social channels
- Main Hoods Live integration
- Full live-commerce activation
- Private skybox + 10 VIP guests
Presenting Partner
AED 1.5M
- “In Association with [Brand]”
- Premium back-of-jersey branding
- Premium outdoor and social share
- Hoods Live and commerce integration
- Private skybox + 6 VIP guests
- Premium hospitality access
Official Partner
AED 500K
- Category exclusivity
- Prominent sleeve branding
- Selected outdoor exposure
- 10M+ campaign integration
- Hoods live activation
- 4 VIP passes + Meet & Greet
Supporting Partner
AED 200K
- Event brand presence
- Social media exposure
- Selected Hoods Live visibility
- Match-day activation opportunities
- 2 VIP passes
- Dinner and afterparty access
/ Partnership ecosystem
EVERY TOUCHPOINT.
CONNECTED.
Brand Ownership & Match Day
Maximum Visibility
Jersey branding, stadium assets, interview backdrops, team buses, website, media and category exclusivity.
Inside the Experience
Skyboxes, VIP passes, Legend Dinner, afterparty, Meet & Greet and backstage access.
Priority Exposure
Integrated visibility across event communications, content, interviews and selected media moments.
PHI Outdoor — Dubai & Egypt
Own the Streets
Premium outdoor and digital billboard campaign, countdown exposure and sponsor integration.
Regional Presence
Strategic visibility connecting audiences in Dubai and Egypt before the live event.
Campaign Integration
Brand presence in selected campaign creatives, event announcements and promotional assets.
Social Media, Hoods Live & Commerce
Own the Conversation
Celebrity announcements, challenges, behind-the-scenes content and fan engagement.
Real-Time Connection
Sponsored celebrity sessions, product placement, games, voting and giveaways.
Attention Into Action
Product launches, live shopping, promo codes, exclusive drops and trackable conversion.
/ Official merchandise & equipment partner
DON'T JUST
SPONSOR IT.
OWN IT.
One exclusive commercial-rights partnership to design, produce, distribute and commercialize the official collection — transforming sponsorship into a profit-generating platform.
100% RevenuePartner retains merchandise sales revenue.
Full Product ControlDesign, production, pricing and distribution.
Celebrity CollectionsBrazil, Egypt, signed and limited editions.
Multi-Channel SalesHoods, stadium, e-commerce and pop-ups.
Official EquipmentKits, match balls and training apparel.
500K+ AEDCommercial partnership entry.
/ Perimeter LED advertising breakdown
PREMIUM
SCREEN TIME.
Exclusive, dominant visibility during premium match moments.
High-frequency rotation, secondary only to the Title Partner.
Total shared allocation across two to three brands.
Total shared rotation for strong event-day visibility.
Score, announcements, match information and operations.
/ What sponsors gain
MORE THAN
EXPOSURE.
Be Seen Everywhere
Stadium visibility, PHI outdoor, media and digital reach across Dubai and Egypt.
Connect With Millions
10M+ campaign views across 20+ celebrity, football star and influencer channels.
Entertain at the Highest Level
VIP seating, skyboxes, dinners, Meet & Greets and afterparty access.
Meet the Right People
Access legends, celebrities, creators, VIP guests, business leaders and partner brands.
Build Real Connection
Social campaigns, celebrity content, activations and interactive Hoods Live sessions.
Monetize Attention
Live commerce, product integration and exclusive merchandise commercialization.
HOW THE EVENT
IS ORGANISED.
A structured campaign turns one match into a month-long content and commercial journey — with clear phases, responsibilities and sponsor opportunities.
Rivaldo Calls Out Mido
The public rivalry begins with the first video and a clear date: 03 October in Dubai.
Fans Enter the Story
Audiences nominate and tag celebrities, transforming comments into a recruitment engine.
Every Yes Becomes Content
Each confirmed participant generates a reveal, a new audience and sponsor visibility.
Hoods Sessions
Celebrity lives, predictions, challenges, voting, product integration and giveaways.
Hospitality & Networking
Press, VIP meetings, brand activations, dinner, Meet & Greet and premium guest moments.
The Global Final
Brazil vs Egypt, live entertainment, stadium branding, LED exposure and content capture.
Celebrity Games Dubai · Partnership Opportunities
THE GAME WILL HAPPEN.
WHO WILL OWN THE ATTENTION?
Align your brand with a global football and entertainment platform built for awareness, engagement, hospitality and measurable commercial impact.
START THE CONVERSATION ↗